Is siteadv.exe safe or is this malware?

Purpose of siteadv.exe:

siteadv.exe file purpose and description:

SiteAdv.exe was most likely installed on your computer by yourself, or it possibly may have arrived already on your computer. The exact file location is shown below so you can verify your file is in the proper location. This software is called site advisor, and the purpose is to monitor your browser as you browse websites and protect you from threats. This file will run in your system startup. This file is considered safe and is not a known virus or adware/spyware. (See the details below for the actual location of this file.)

Actual file or task name: (Note that you can view the entire list here)

File type:
This is an executable program.

Where is the file or folder located on my computer?
C:\Program Files\SiteAdvisor\6028\SiteAdv.exe is the exact location where this file will be found.

General information:
Be aware that many tasks will be similiar names to existing tasks or processes. You can always view the running tasks on your computer by pressing ctrl-alt-del to view the windows "task manager", and then view the "processes" tab. This will show you all tasks running or currently active on your PC. Although this shows you all running tasks, it does not show dll file thats are loaded, as they get loaded as part of other processes. Many spyware writers attempt to hide their files on your computer, for example, siteadv.exe may be intentionally misspelled to look like a similiar task, or spyware may be named very similiar to a Windows system task. The reason they do this is so you cannot easily recognize the name in your tasklist as I have mentioned above. Make sure always check the location of the file if you are concerned. You can always find the location of siteadv.exe on your computer by using your Windows search options, but I will also try to list the file location of every file described on this website, so you can verify the correct location. You can view the entire tasklist directory with the link below.

Jump to the entire processes list here!